Why You Need to Focus on Mobile | Marketing Technology

Tonight I wrote a good friend of mine complaining that his email wasn’t mobile responsive and that I couldn’t read it on my phone. If your email isn’t optimized, would anyone complain? Or would they just ignore it or even unsubscribe it?

 

A few weeks ago on our podcast, I listed out over a dozen different behaviors that we used to do outside our mobile devices before but that had all migrated to the palm of our hand. Phone calls, text messaging, camera, alarms, calendar alerts, commerce, mapping, music, video, banking, gaming, social, health tracking, ticketing, payments, invoicing, researching, emailing, video recording……

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